Articles tagged “new mexico”

Today’s edition of Skift’s daily podcast looks at Ace Group’s sale, a new kind of Olympics tourism, and New Mexico’s decade-long tourism campaign.

Despite the criticism, New Mexico True has become a trusted brand that captures the destination’s nuanced, complicated history and gives the campaign space to grow and evolve with new stories year after year.

Destination marketing organizations faced the ultimate agility test during the pandemic, with funding sources tied to hotel taxes stripped. It is a wake-up call to diversify finances and strategy to have some level of resilience for the next crisis.

TV-inspired tourism is on the rise, as is the marketing push for it, and Breaking Bad has all the ingredients to drive it.

Is the once-bullish Branson having second thoughts on his $1 million annual rent obligation as the launch of space tourism drifts farther into the future?