Articles tagged “national geographic traveler”

For a legacy brand like National Geographic, changes are coming fast and furious as it attempts to secure its place in modern media.

Although it is playing it safe to a certain extent, National Geographic pulls off the trick of both hiring from within and getting a new digital perspective.

Curating photos, videos, and articles into a new self-contained digital experience puts travel brands at the mercy of the millennial mindset and the platform itself.

Candy cane themed visuals were overshadowed by listicles about winter and beach destinations.