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Articles tagged “msc cruises”

Cruises

Cruising’s Top Execs on Moving Beyond the Megaships

Now that major cruise lines have updated their onboard product with all new bells and whistles, they're looking to revamp their land offerings to attract consumers who are the most hesitant to cruise.

Andrew Sheivachman, Skift | 8 years ago

Cruising’s Top Execs on Moving Beyond the Megaships

Cruises

New MSC Cruises Order Means More Megaships Are Coming

The news from MSC Cruises shows that cruise lines aren't shrinking their ambitions — or the size of ship orders — as they plan far into the future.

Hannah Sampson, Skift | 8 years ago

New MSC Cruises Order Means More Megaships Are Coming

Cruises

Cruise Lines Are in the Middle of a Branding Evolution

Cruise lines are all trying to differentiate themselves as the number of global passengers increases. Branding campaigns and ad blitzes are one way to get that word out, but operators also have to focus on delivering a top-notch experience.

Hannah Sampson, Skift | 8 years ago

Cruise Lines Are in the Middle of a Branding Evolution

Cruises

Cruise Ship Designed for China Follows Traditional Template

Cruise lines entering China face a dilemma: tailoring the onboard experience to the Chinese may remove some of the Western touches that Chinese travelers actually want from their vacation. MSC Cruises is searching for a middle-ground.

Andrew Sheivachman, Skift | 8 years ago

Cruise Ship Designed for China Follows Traditional Template

Cruises

MSC Cruises Is Actively Pursuing Chinese Cruisers to Embrace Its Brand

Cruise lines are building deep partnerships to tailor onboard experiences to the expectations of the Chinese cruiser. But North America and Europe still remain the key global source markets for cruise passengers.

Andrew Sheivachman, Skift | 9 years ago

MSC Cruises Is Actively Pursuing Chinese Cruisers to Embrace Its Brand