Articles tagged “movies”
Airlines
If Disney and American Airlines mated it might look like this
In its second recent collaboration with travel industry giants, Disney will promote the new film "Planes" alongside American Airlines new aircraft.
Media and PR
New Zealand readies for new round of Hobbit and Lord of the Rings tourists
One of the bigger successes of the LOTR trilogy and the new Hobbit one as well is that the New Zealand viewers fall in love with is its great outdoors rather than some closed off theme park, and this brings benefits to a much wider swath of businesses across the country.
Tourism
New York to boost tourism to Gatsby’s Long Island stomping grounds
The state’s $100,000 marketing boost comes on the heels of the much-publicized debut of Baz Luhrmann’s "Great Gatsby," which will keep momentum rolling if fans start heading to locations mentioned in the movie.
Hotels
Dubai's latest flashy hotel opening looks to Hollywood for star power
With big names and big money, the Paramount hopes it will make a splash in Dubai. While it's prowess beyond the reveal is still TBD, Damac has a track record of turning brand names into hospitality businesses.
Hotels
Gatsby-style Newport weekend for dreamers, flappers and gastronomes
Movie-inspired tourism is often a big seller. Although lots of "The Great Gatsby" novel took place on Long Island, part of the 1974 movie were filmed in Newport, which is making the most of the just-released fifth Gatsby film.
Tourism
Universal Orlando replaces Jaws ride with Harry Potter world expansion
The impact pop culture has on tourism can be seen no where as clearly as the physical space in Universal where the Jaws ride is about to be replaced by Harry Potter’s Diagon Alley.
Tourism
Even Hollywood hates the bright green bike lanes in downtown LA
There’s intense competition for the revenue that film shoots bring in, and there are plenty of cities willing to look more generic to get a piece of LA’s booming tourism market.
Tourism
Prince Harry and Kate play Batman and Harry Potter at new theme park outside London
The new studio attraction finally gives a public face to England's long film-studio history, and the royal visit gets it movie-star-like attention.
Media and PR
Israel turns to a Chinese movie star to boost tourism from China
Although the tourism industry's contribution to the film production is low, it signals the value officials see in the power of movies to introduce a destination to potential new visitors.