Articles tagged “mint”

JetBlue Senior Executive Marty St. George Is Leaving the Airline

JetBlue Senior Executive Marty St. George Is Leaving the Airline

Brian Sumers, Skift

Thirteen years is a long time to stay at one corporation. Perhaps JetBlue needs some fresh blood. Or maybe Chief Commericial Officer Marty St. George just wants a change of pace.

4 months ago

JetBlue Keeps Hinting It Will Bring Its Mint Business Class to Europe

JetBlue Keeps Hinting It Will Bring Its Mint Business Class to Europe

Mary Schlangenstein, Bloomberg

JetBlue is such a tease. Depending on the day or the media outlet, JetBlue is either very interested in flying to Europe or only kind of intrigued. We'd love to see the airline finally make a decision.

11 months ago

JetBlue Is Facing an Identity Crisis

JetBlue Is Facing an Identity Crisis

Mary Schlangenstein, Bloomberg

As it grows, JetBlue is shedding some of what made it unique. That might be OK in the long run, but it's causing growing pains in the near term.

12 months ago

JetBlue’s Popular Mint Business Class Disrupted All of Its Rivals

JetBlue’s Popular Mint Business Class Disrupted All of Its Rivals

Brian Sumers, Skift

JetBlue's not the most profitable U.S. airline. It's not the most on-time. It doesn't have nearly the selection of destinations as its larger competitors. But the airline has succeeded in disrupting the industry with its innovative business class product.

2 years ago

JetBlue Balances Creation of New Mint Business Class with Perks in Coach

JetBlue Balances Creation of New Mint Business Class with Perks in Coach

Dennis Schaal, Skift

JetBlue's Mint business class should prove to be very popular, and there are enough improvements in the rest of the plane to ensure that the airline's existing customer base won't get alienated. Still, it remains to be seen how long JetBlue will keep Mint at its current price points, and whether the service will be an economic success.

5 years ago

JetBlue’s New ‘Mint’ Class Promises Premium Seats for Less

JetBlue’s New ‘Mint’ Class Promises Premium Seats for Less

Jason Clampet, Skift

The current mini-arms race offering premium seats is reminiscent of the fervor around all-business class services between New York and London in the early 2000s. Airlines are hoping the outcome will be different this time.

6 years ago