Articles tagged “millennial”

As millennial travelers continue to grow in affluence and influence, travel and tourism companies need to develop strategies to better engage with and drive business from this rising new breed of customer.

While this is nothing especially new in the Western hemisphere, it's interesting to see how a large Asian hotel brand goes about targeting Millennial business and leisure travelers in Southeast Asia's conservative hospitality market.

It doesn't matter if a luxury hotel is based in New York City, Caracas, or Dubai. A strong social presence is needed to attract new guests and engage loyal customers, all of whom expect mobile updates and content from their preferred brands.

Marriott’s first major marketing attempt to attract customers, which are being wooed away by design hotels, has been criticized for being so different from Marriott’s branding that it feels like a lie.

The factors that contributed to an increase in travel in Asia – lower airfares and access to better information online – are fueling a generation of startups that want to connect locals and foreigners for a more enriching travel experience.

Marriott declares its commitment to millennials, but its initiatives are necessary to keep pace with trending hotel innovation, regardless of the average age of each brand’s guest.

Tommie's branding reads like a design manual on attracting millennials with tablet check-ins, self-service dining, and open spaces. Although still early to the market, the brand will face competition by similarly branded spaces by its launch in 2015.