Accor’s CEO says travel demand is holding steady, but behaving differently. Shorter booking windows and rapid shifts between destinations are forcing hotel companies to stay agile.
IHG’s view is that volatility is now a constant, but that large, diversified hotel groups are still positioned to benefit, so long as travel demand stays strong.
Sustainable aviation fuel was supposed to help airlines reduce their dependence on oil. The Iran war has exposed how far aviation is from that reality.
Travellers from Europe and the U.S. are instead eyeing European Mediterranean locations, Morocco, and South America. But can airlines scramble to add capacity at such short notice? If else fails, staycations are on the up, too.
The travel industry edited Covid into a convenient story about resilient demand while ignoring the system’s fragility. We’re seeing the cost of that rewrite in real time.
Even after the Covid shutdown forced airlines to rethink disruption management, the Middle East conflict shows the industry still struggles with the basics.
After Covid exposed how brittle travel's customer service infrastructure was, the industry pitched AI as the fix. Now, with the Middle East chaos, much of the tech that was supposed to help vanished from the narrative.
Covid was supposed to give airlines a playbook on how to accommodate customers during a massive disruption. But the war in the Middle East is throwing that playbook into doubt.