Articles tagged “michigan”

Tourism

Pure Michigan Is the Latest Casualty in U.S. Tourism Promotion Funding

Tourism promotion is in a tough spot in the U.S. The axing of Pure Michigan, a popular and award-winning campaign, is a good example of the reasons why.

Pure Michigan Is the Latest Casualty in U.S. Tourism Promotion Funding

Hotels

Short-Term Rental Fight Sees Hotels and Realtors Lining Up on Different Sides

The short-term rental fight in Michigan, as in many places, is a clash among real estate, hotel and consumer interests. These sorts of conflicts are playing out all over the world, and there won't be uniform outcomes.

Short-Term Rental Fight Sees Hotels and Realtors Lining Up on Different Sides

Tourism

Flyover Country Reminds Tourists Why That Was Never an Apt Description

We've always hated the term "flyover country," but we do love the very creative rethinking of tourism by cities in these states. We've followed it for years and will continue to do so.

Flyover Country Reminds Tourists Why That Was Never an Apt Description

Tourism

Michigan Tourism Is Creating a Social Media Gallery of User-Generated Videos and Photos

Last week we read that Michigan's Upper Peninsula, one of the target regions for this campaign, is suffering from too much tourism. Given one of the campaign's aims is to extend Pure Michigan's reach, the organization might want to reconsider how far it wants that reach to extend.

Michigan Tourism Is Creating a Social Media Gallery of User-Generated Videos and Photos

Tourism

One of Michigan’s Best-Kept Natural Secrets Is Struggling With Too Many Tourists

Many destinations around the world wanted more tourists to visit and ramped up marketing campaigns as a result. Some destinations like Michigan's Pictured Rocks, however, don't want or need more tourists than they have historically had and were happy before caravans of families, backpackers and selfie sticks started showing up.

One of Michigan’s Best-Kept Natural Secrets Is Struggling With Too Many Tourists

SkiftX

Pure Michigan Pushes Food Tourism in New Television Ads

We're consistently impressed by Pure Michigan's marketing work.

Pure Michigan Pushes Food Tourism in New Television Ads

Tourism

Michigan Tourism Taps Private Funding for $2.4 Million Fall Travel Campaign

Travel Michigan's Fall advertising campaign targets regional drive markets and gets a boost from private sector partners' contributions.

Michigan Tourism Taps Private Funding for $2.4 Million Fall Travel Campaign

Tourism

Pure Michigan Is Taking its Ad Campaign National

We can understand a regional campaign, but does Michigan really need to be promoting itself across the country?

Pure Michigan Is Taking its Ad Campaign National

Media and PR

How Michigan Became One of the Most Popular Destinations on Social Media Worldwide

Pure Michigan's combination of prepared content calendars and diligent real-time engagement is the powerful recipe that led it become one of the most talked about destinations on social media today.

How Michigan Became One of the Most Popular Destinations on Social Media Worldwide

SkiftX

Travel Michigan Sticks with ‘Pure Michigan’ Slogan for Winter Campaign

The return on the million-dollar campaigns that have used the slogan since 2006 is falling, and after a branded ad disgruntled some state politicians, it appears it's time to come up with a fresh brand for the state.

Travel Michigan Sticks with ‘Pure Michigan’ Slogan for Winter Campaign