Michigan’s tourism campaign is a reminder that destination marketers everywhere can spark economic investment — provided that governments entrust them with significant amount of funding.
To fully capitalize on summer, tourism industry stakeholders will need to adjust their strategies to win over tourist traffic and dollars within a shorter period of time.
Tourism promotion is in a tough spot in the U.S. The axing of Pure Michigan, a popular and award-winning campaign, is a good example of the reasons why.
Are anniversaries and events over-stressed on these lists? It’s refreshing not to see Brazil, in its World Cup, an automatic inclusion of all lists – even if it’s an understandable entry. But would anyone plan a trip to Cape Town just because it’s the World Design Capital?