Articles tagged “michigan”

Media and PR

Pure Michigan Tourism Campaign Returns After Receiving Enormous State Funding

Michigan’s tourism campaign is a reminder that destination marketers everywhere can spark economic investment — provided that governments entrust them with significant amount of funding.

Pure Michigan Tourism Campaign Returns After Receiving Enormous State Funding

Tourism

Summer Tourism Feels Squeeze From School Start Dates Moving Earlier

To fully capitalize on summer, tourism industry stakeholders will need to adjust their strategies to win over tourist traffic and dollars within a shorter period of time.

Summer Tourism Feels Squeeze From School Start Dates Moving Earlier

Tourism

Pure Michigan Is the Latest Casualty in U.S. Tourism Promotion Funding

Tourism promotion is in a tough spot in the U.S. The axing of Pure Michigan, a popular and award-winning campaign, is a good example of the reasons why.

Pure Michigan Is the Latest Casualty in U.S. Tourism Promotion Funding

Media and PR

How Michigan Became One of the Most Popular Destinations on Social Media Worldwide

Pure Michigan's combination of prepared content calendars and diligent real-time engagement is the powerful recipe that led it become one of the most talked about destinations on social media today.

How Michigan Became One of the Most Popular Destinations on Social Media Worldwide

Media and PR

The Trends That Are Driving 2014’s ‘Top Travel Destinations’ Lists

Are anniversaries and events over-stressed on these lists? It’s refreshing not to see Brazil, in its World Cup, an automatic inclusion of all lists – even if it’s an understandable entry. But would anyone plan a trip to Cape Town just because it’s the World Design Capital?

The Trends That Are Driving 2014’s ‘Top Travel Destinations’ Lists

SkiftX

Has Pure Michigan campaign run out of steam?

The ROI on tourism ad campaigns and the resultant visitors and spend is still an evolving art, not a science, despite whatever the research agencies paid to say it show. Pure Michigan has certainly been a success story, but a brand refresh every few years isn't a bad idea.

Tourism

Don’t mix tourism promotion and politics. Ask Michigan.

Using the "Pure Michigan" tourism brand for touting the state's right-to-work law seems like a cheap ploy, and glad residents and other politicians caught on to it quickly.

SkiftX

“Pure Michigan” tourism logo used for politically charged anti-labor campaign

Government-sanctioned tourism boards strive to avoid politics at all costs, but Travel Michigan has been dragged into a controversy by the state's ill-conceived campaign to attract union-hating businesses. In Michigan, with all its labor history, of all states.

“Pure Michigan” tourism logo used for politically charged anti-labor campaign

Tourism

Man faces 31 years in prison for fabricating tour operator and scamming elderly tourists

This is a tourist’s worse nightmare, and likely happens more often than people realize. The problem is amplified abroad where language barriers and foreign laws make it more difficult to take action.

Media and PR

Michigan Tourism website debuts Kid Rock’s new tribute to his birthplace in Detroit

There’s nothing quite like a locally born celebrity to get a tourism board salivating, but the star’s newest song is especially appropriate as it includes references to past stars that hailed from Detroit.

Michigan Tourism website debuts Kid Rock’s new tribute to his birthplace in Detroit