Articles tagged “michigan”

Detroit is taking advantage of the NFL Draft to say it's a great place for tourism.

Michigan’s tourism campaign is a reminder that destination marketers everywhere can spark economic investment — provided that governments entrust them with significant amount of funding.

To fully capitalize on summer, tourism industry stakeholders will need to adjust their strategies to win over tourist traffic and dollars within a shorter period of time.

Tourism promotion is in a tough spot in the U.S. The axing of Pure Michigan, a popular and award-winning campaign, is a good example of the reasons why.

Pure Michigan's combination of prepared content calendars and diligent real-time engagement is the powerful recipe that led it become one of the most talked about destinations on social media today.

Are anniversaries and events over-stressed on these lists? It’s refreshing not to see Brazil, in its World Cup, an automatic inclusion of all lists – even if it’s an understandable entry. But would anyone plan a trip to Cape Town just because it’s the World Design Capital?

The ROI on tourism ad campaigns and the resultant visitors and spend is still an evolving art, not a science, despite whatever the research agencies paid to say it show. Pure Michigan has certainly been a success story, but a brand refresh every few years isn't a bad idea.

Using the "Pure Michigan" tourism brand for touting the state's right-to-work law seems like a cheap ploy, and glad residents and other politicians caught on to it quickly.

Government-sanctioned tourism boards strive to avoid politics at all costs, but Travel Michigan has been dragged into a controversy by the state's ill-conceived campaign to attract union-hating businesses. In Michigan, with all its labor history, of all states.

This is a tourist’s worse nightmare, and likely happens more often than people realize. The problem is amplified abroad where language barriers and foreign laws make it more difficult to take action.