Articles tagged “michigan”

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Has Pure Michigan campaign run out of steam?

Has Pure Michigan campaign run out of steam?

Ellen Creager, Detroit Free Press

The ROI on tourism ad campaigns and the resultant visitors and spend is still an evolving art, not a science, despite whatever the research agencies paid to say it show. Pure Michigan has certainly been a success story, but a brand refresh every few years isn't a bad idea.

7 years ago

Michigan posed to lose millions in tourism profits as lake levels plummet

Michigan posed to lose millions in tourism profits as lake levels plummet

Megha Satyanarayana, Detroit Free Press

Michigan’s precarious situation is another example of how intertwined tourism is with every challenge a city faces including sustainability, infrastructure, and economy.

7 years ago

VIDEO: Pure Michigan launches massive $13 million national TV campaign

VIDEO: Pure Michigan launches massive $13 million national TV campaign

Associated Press

The decision to go with cable over the Internet signifies that TV advertising is still alive amidst the digital shift, but a campaign with any broader reach could only survive online.

7 years ago

Don’t mix tourism promotion and politics. Ask Michigan.

Kathleen Gray, Detroit Free Press

Using the "Pure Michigan" tourism brand for touting the state's right-to-work law seems like a cheap ploy, and glad residents and other politicians caught on to it quickly.

7 years ago

“Pure Michigan” tourism logo used for politically charged anti-labor campaign

“Pure Michigan” tourism logo used for politically charged anti-labor campaign

Ellen Creager , Detroit Free Press

Government-sanctioned tourism boards strive to avoid politics at all costs, but Travel Michigan has been dragged into a controversy by the state's ill-conceived campaign to attract union-hating businesses. In Michigan, with all its labor history, of all states.

7 years ago

Man faces 31 years in prison for fabricating tour operator and scamming elderly tourists

Ellen Creager, Detroit Free Press

This is a tourist’s worse nightmare, and likely happens more often than people realize. The problem is amplified abroad where language barriers and foreign laws make it more difficult to take action.

7 years ago

Michigan Tourism website debuts Kid Rock’s new tribute to his birthplace in Detroit

Michigan Tourism website debuts Kid Rock’s new tribute to his birthplace in Detroit

Associated Press

There’s nothing quite like a locally born celebrity to get a tourism board salivating, but the star’s newest song is especially appropriate as it includes references to past stars that hailed from Detroit.

7 years ago

Pure Michigan launches its first digital tourism campaign for hunting and fishing

Samantha Shankman, Skift

General campaigns that attempt to encapsulate all a destination has to offer are still the norm, but Pure Michigan’s targeted approach harnesses digital data to give tourists the information they need and should lead the way for similar state ads.

7 years ago

Beer tourism: Renewing Michigan’s downtowns

That eternal question again: is spending money on food and drinks leading to economic development in cities?

7 years ago

8 years ago