Articles tagged “metaverse”

Visitors don't necessarily think of advanced AI and extended reality when they book an amusement park trip, but Six Flags is trying to change that.

Today's podcast looks at Tripadvisor's metaverse plans, Heathrow's busy runways, and the next White Lotus location.

While some experts have no hope that the metaverse will last, some travel companies still see its potential, even if only as a marketing ploy.

Travelzoo is looking to maintain fixed costs at a relatively low level as it pursues increasing the brand's presence in regional markets in Asia Pacific and elsewhere through licensing deals.

One can make the argument that Travelzoo is embarked on a foolhardy mission to create a metaverse. On the other hand, gamers and Gen Z may have something to the contrary to say about that.

Celebrity Cruises is taking a risk by being the first cruise line to offer a ship tour in the metaverse. It's brave to publicly adopt new technology and adapt based on customer feedback. Being a first mover already makes the company a leader in that category.

Travelzoo, a hotel and package deal publisher, said in a financial filing on Tuesday that it would ask its stockholders to approve making a metaverse experiences scouting business a wholly…

Even Meta is finding it hard to encourage employees to use VR for internal meetings. Still, as the technology improves and users gain familiarity, it may become that standard way people to meet, train, and collaborate online.

As the metaverse takes shape, travel brands are exploring how they can unlock the potential of emerging applications for these virtual worlds to create innovative ways for travelers to discover new destinations, experiences, meeting venues, and lodging options.

Travelzoo could gain a new set of customers if its metaverse project truly takes off. For now, its investment is modest, though.