Like Expedia, TripAdvisor Takes A Step Back in China in Sale of Money-Losing Kuxun
Unlike the Priceline Group and Expedia Inc., TripAdvisor tried to go-it alone in China without a long-term home-grown partner. Expedia failed even though it had a Chinese partner in eLong so there are no guarantees in doing business in this potentially very lucrative but stubbornly difficult market.