Articles tagged “melbourne”

Skift Travel Megatrend for 2016: Smart Cities Are Now Platforms

Skift Travel Megatrend for 2016: Smart Cities Are Now Platforms

Greg Oates, Skift

Cities often tell us more than we know what to do with, but with the right thinking this surfeit of intelligence can be turned into an exceptional opportunity to distinguish destinations.

4 years ago

Melbourne Convention Bureau CEO on Marketing a City’s Intellectual Capital

Melbourne Convention Bureau CEO on Marketing a City’s Intellectual Capital

Greg Oates, Skift

Melbourne illustrates the business potential of sharing knowledge industry networks between city governments, convention bureaus, local businesses and residents to co-create next generation conferences.

4 years ago

Uber’s Global Challenges Can Be Seen in Its Australian Struggle

Uber’s Global Challenges Can Be Seen in Its Australian Struggle

Jane Wardell, Reuters

We're a bit hoarse from saying this, but the New York City model of making Uber play by the rules while also making the rules easier to obey is an excellent route to consumer satisfaction.

4 years ago

Melbourne Metro Extends ‘Dumb Ways to Die’ Campaign With Plush Toys

Melbourne Metro Extends ‘Dumb Ways to Die’ Campaign With Plush Toys

Ann-Christine Diaz, Ad Age

Melbourne Metro knows its "Dumb Ways To Die" campaign will live on, now that the furry, huggable critter version will be making it into retail outlets. It isn't often that a rail line has to ponder brand integrity and adorable piranhas simultaneously.

6 years ago

How Melbourne Transit’s ‘Dumb Ways to Die’ Won the Internet

How Melbourne Transit’s ‘Dumb Ways to Die’ Won the Internet

Ann-Christine Diaz, Ad Age

It's rare to see a transit agency that takes a chance on anything, let alone a PSA about danger. Here's to giving government agencies more leeway.

6 years ago

Melbourne’s ‘Remote Control Tourist’ Shows Potential of Wearables in Tourism

Melbourne’s ‘Remote Control Tourist’ Shows Potential of Wearables in Tourism

Rafat Ali, Skift

Even if Google Glass does not take off in its current form, wearables are here to stay. This campaign, though unwieldy from a usability perspective, will help show the potential of this technology and its application in travel and the marketing of it.

6 years ago

Melbourne’s record-breaking new tower to include six-star hotel

Melbourne’s record-breaking new tower to include six-star hotel

The Daily Telegraph

Melbourne constantly lives under the shadow of it's rival Sydney, but in this case Sydney will be feeling the shadow of Melbourne's extreme tower.

7 years ago