Tourism
Travelers Learn to Live With Permanxiety
Skift coined the term "permanxiety" in 2017 to describe how social, political, and climate turmoil is coloring consumer expectations, including for travel. Permanxiety has only been compounded since on the heels of war and a pandemic. Travel companies need to make sure newly upbeat services and messages aren't out of sync with the gloomy mood music in many travelers' heads.