Articles tagged “megatrends 2020”

Cities have always been incubators for innovation, but with two-thirds of the world’s population expected to live in urban areas by 2050, developments being rolled out today to accommodate that new density will serve the travel industry in positive ways.

The world is awash in data, but as consumer skepticism about Big Tech is on the rise, travel brands need to rethink the way they use information to generate hyper-relevant offers. The winners will hit the right mix of helpfulness and relevance, evolving beyond personalization to forge even deeper and more meaningful relationships with consumers.

Hotel loyalty is no longer just about earning points for hotel stays. Today, forward-thinking brands like Hyatt are extending loyalty “beyond the stay” through a savvy mix of strategic alliances, unique experiences, and new opportunities to earn from daily spending.

Earning consumer loyalty means more than giving them rewards. Subscriptions and memberships represent a compelling way for travel companies to create lasting relationships with consumers.

From the new role of subscription travel to the importance of urban living innovations and the impact of Gen Z, these are among the megatrends in travel we're watching in 2020.

New year, new trends. In this case Megatrends. Join us at events on three continents in December and January to learn about the forces shaping the business of travel in 2020.