Articles tagged “megatrends 2019”

Creation is the new consumption, as travelers weary of commodity travel seek to have a more active role in curating their experiences, and digital platforms more seamlessly mediate in-trip discovery, increasing the opportunity for serendipity.

Midsize cities are smart to focus on transformative placemaking projects that will not only allow them to bridge together different economic strata and cultural communities, but become in-demand destinations for travel, events, meetings, and conferences.

Instead of narrowly segmenting service into dayparts, restaurants are thinking more fluidly, to all-day menus and creative late-night service.

After a rough 2018, the restaurant industry has made some progress toward better employee treatment across the board.

As they race to dominate in the market, third party delivery companies are targeting large, suburban markets to fuel expansion. National chain partnerships boosted these efforts in 2018 and will continue to drive growth in 2019.

From health biohacking and on-demand fitness, to innovative wearable tech and more, it’s safe to say wellness isn’t just having a moment –– it’s a full-on movement that will only continue to gain momentum in 2019.

The concept of “personalization” has been touted by travel marketers so often in the last few years, that most would agree that it’s become a bit overused. It’s time for travel brands to evolve beyond broad-based personalized targeting and get smarter about how they use their data.

From sourcing smart technology integrations to managing staff more effectively, operators are rethinking how their restaurants are run in the face of rising labor costs and an ongoing war for industry talent.

With so many hospitality brands jumping on the wellness bandwagon today, the companies that are actually going to resonate with customers are those that create true opportunities for customers to enhance their well-being.

Corporate initiatives and decision-making grab headlines, but a chain is only as strong as its operators. And they are angry.