Articles tagged “meetingsiq”

CMOs are investing more in live events because they deliver brand messaging effectively amid the growing cacophony of digital marketing in our daily lives.

A focus on integrating business objectives and creative inspiration is driving innovation in event strategy today, and it's finally spreading into the mainstream.

The annual A.T. Kearney Global Cities Index shows destinations their competitive positioning on a worldwide basis to inform their strategy to attract more corporate investment and business events.

Many of the emerging lifestyle trends in meetings and events that we've been discussing are starting to enter mainstream conversation. Meetings are becoming cool, seriously.

By focusing on the theme of user experience, the one-day Dive:Event conference could spur a movement among companies toward more customer-centric innovation.

While a range of destinations from Manchester to Melbourne have developed their own road maps toward the future of business events, there is no overarching vision steering the larger meetings and events industry forward.

The meetings industry doesn't really have a cohesive vision moving forward. All of the individual pieces are there, so we designed a framework to bring everything together in a succinct unifying theory.

The big trade associations are realizing they need to dramatically shake things up at their live events if they want to remain relevant to Millennials, or anyone for that matter.

The biggest players in the convention industry are pivoting their operations to align with evolving digital platform trends, including the rise of the sharing economy.