Articles tagged “marketing”

Sports marketing is big business for airlines, and its shirt and stadium-naming-rights deals are spreading the Emirates brands in an important market.

Emirates isn't shy about throwing around large piles of cash to get top billing at sporting events. And it's the TV viewers the airline is after, not the gooners at Arsenal's stadium in London hooting Rugby World Cup fans.

Kayak for Priceline in some ways is like TripAdvisor for Expedia, although Priceline is eager to acquire Kayak, and has no intent on buying it in order to spin it out, as Expedia did with TripAdvisor.

Ireland is going about it methodically, and seems to have the right plans, but competition is fierce from UK and Scotland as well.

The new Indian tourism minister is making the right noises, and easing visa rules is a surefire way to boost tourism anywhere.

Atlantic City tourism district can't gloat to much on how it escaped damage during Sandy, because most of its feeder markets surrounding it did.

This will be an ongoing effort from the tourism authorities there, as the rebuilding process for the region means continued media spotlight, negative or positive.

A more coordinated effort with a single worldwide agency like Publicis is a good move to help kickstart the Tunisian tourism economy post Arab-revolution.

This has to be the lamest commercial attempt yet at exploiting this meme: Koreans=Gangnam=tech-savvy=social-friendly=lets do't it! That said, Korea's a big target market for Hawaii, especially since it is part of U.S. visa waiver program now.

This is a delicate balancing act: the Icelandair CEO, while working with the govt. to promote tourism, is also lobbying against its imposed aviation taxes.