Articles tagged “marketing”

Our favorites are Bengal Tourism and Turkish Airlines.

As destination marketing campaigns go, an integrated ad with the new James Bond movie is a smart move. Out of the immediate context, it falls flat.

The "non-aviation segments" are increasingly playing a bigger role for airports, and that means airports brand themselves as more than just transport facilities, with full service capabilities where consumers spend more time and money.

Concur has plenty of loose change for these types of investments, some of which will pay off by spurring innovation and tighter company-to-company relationships.

For now the audience for individual travel bloggers is minuscule, so consumer effects are still unknown despite the claims, but over time the travel industry will have to answer questions about "buying" influence.

BrandUSA has hyped itself a bit too much since it was launched, and has gone though its share of management troubles. Now it needs to keep its head down and deliver.

Again, simplifying the visa process would help a lot, but that comes pre-branding. India's a huge potential market, no doubt.

General tourism boost based on Olympic medals for these small nations may be a stretch, but sports tourism is good niche to focus on, especially to attract sports events and meets in these venues.

Rather than plaster a single fashion brand all over a hotel, hotels like the W are opting to host fashion shows that create a buzz by providing content for the hotel’s social media platforms.

Staycations was a terrible term for local travel. And local travel as a trend, the engine of local development, isn't going away, it is just morphing in various ways.