Articles tagged “marketing”

With airlines running at close to record load factors, any promo that involves free tickets these days is almost guaranteed to be fake.

Club Med’s rebranding is born out of the confidence of increased profits and growth on the horizon, but are its magical ads more than luxury bookers are looking for?

McCabe's advice is the Facebook company line, of course, but it's worth a listen given the power of the social network.

"Our weather sucks so lets go somewhere sunny" is the oldest trick of travel agency marketing world, so this one tries strange humor and parody to push that point in a different way.

Emirates, Etihad, Qatar and Turkish airlines are in a race to spread their wings beyond their fast growing airlines, and corporate sponsorships are coming aplenty.

If you fly on an airplane or surf the Web, you are bait for marketing and advertising purposes.

The nation's capital is a relatively thriving city to work and live in right now, and the tourism bureau’s new ads -- while aiming for a certain shock value -- also show appreciation of the city’s diverse residents.

The airlines have pretty much settled on most of the kinds of ancillary services they want to charge you for, and now it's all about marketing experts and revenue managers figuring out new ways to get you to pay for them, or to hand them out for "free" to their most loyal customers.

As consumers use online and mobile tools to jump across all kind of industry-defined value chains, loyalty programs are becoming outdated and need a wholesale rethink.

This is the first we've seen of a tourism board getting truly digital savvy in its marketing efforts in an attempt to take its message mainstream, and could be the first in a new tourism ad trend.