Articles tagged “marketing”

Alex Calderwood grew Ace Hotel into a global phenomenon by first understanding the emerging Gen X market in Seattle during the 1990s.

So far tourism boards worldwide haven't embraced the creative video community on Vimeo, and have mostly focused on YouTube as a way to distribute videos. The former can help them create the right kind of videos beyond the usual 30-second TV spots and the generic and mostly boring destination/activity videos.

UK has been aggressive in promoting the country internationally, and spending enough to make sure the visitor numbers rise. But it has lots of macro challenges, including promoting rest of the country outside of London, fixing the country's inbound airport hubs, loosening the visa regime, and more.

Biggest lesson to be learned: Give travelers the experience they are looking for: value, service, a great user interface, personal global connections, and social sharing. Mix these together, and you have a success story called Airbnb.

Room 77 will keep innovating and has a great product. In the big picture it won't face the thankless task of competing against the big brands forever because one of those huge players will undoubtedly end up acquiring it. Hipmunk has similar challenges, and prospects.

Airlines worldwide are kicking themselves for not thinking of this endearing and digitally-impressive new ad. It shows that passengers can still expect creative marketing from carriers, if nothing else.

Should we view Spirit Airlines as the corporately responsible greenest U.S. airline or as the best gutter marketer in travel? Despite the mixed marketing messages, Spirit is following both tracks in becoming a highly successfu airline, and the envy of many of its peers.