Outsiders figure out what's wrong with an industry and rightfully disrupt it. Then they learn that the disrupted industry does things a certain way for a reason. It doesn't mean Sonder's overall strategy is wrong, but that's a lesson it is learning.
The global travel industry is split over doing business in Russia, although the vast majority of companies are abiding by the relevant economic sanctions. Moral outrage, self-interest, and disparate views over harming ordinary Russians are clashing big time.
Expedia Group stepped out of the pack and ceased offering travel to and from Russia because of Putin's invasion of Ukraine. The company doesn't have a ton of Russia-related business, so even if the move is more symbolic than anything else, it is an important statement.
This push into cargo is risky, because Yatra needs as many investors on its side as possible as it prepares to go public in its home country, where corporate travel stands to rebound strongly.
This deal with MakeMyTrip is likely to be the first among several tech agreements that Hopper will make with rival online travel agencies. This potentially could become a big side of Hopper's overall operation.
Business school students can probably debate this question endlessly and there would be merit in either position: Should smaller companies copy their larger rivals or vice versa? In the Google era, marketing power often wins the day — but differentiation still counts.
MakeMyTrip hasn't had to tap into its credit facilities recently, and that's a decent sign as it takes advantage of India's tentative Covid and travel recoveries.