Luxury Travel

While part of the goal of Belmond's new branding campaign is to establish itself as an entity apart from its former Orient Express moniker, we wonder if the images it presents may be just a little too reminiscent of its former self.

Even luxury destinations must diversify their offerings to bolster the economy in the off-season. Breckenridge's slow and thoughtful approach can serve as a role model.

If a new report is any indication, travel companies have a long way to go to enhance their brand value among consumers.

The Aman model of creating sanctuaries in remote settings has proven quite successful since the company's founding in 1988. But now, Aman is looking to translate its ethos into urban spaces.

As guests seek personalization, authenticity, and experiences outside their daily grinds, these well-designed outdoor lodges hit a sweet spot by maintaining a low profile that appeals to their customers' underlying desire to disconnect.

First class is becoming more rarified as carriers emphasize dense business class configurations. But the most exclusive product does still play a role for well-heeled customers and the marketing departments of top carriers.

No doubt destinations are hoping that visitors will return when islands have a chance to recover and clean up. Old habits and geography are in their favor.

The travel space is rich in content. That means it's not "if," but "how" luggage brands craft their messages of exploration and sophistication that will ultimately resonate with the customer.

Fashion luxury brands generally tend to be ahead of travel brands in terms of marketing innovation and sophistication. We'll continue to watch this space.

Why wouldn't Millennials like Aman Hotels? It's among the most luxurious operators in the world. But here's a better question: When they're paying with their own money, will they still be as happy with the brand?