Travel Loyalty News

Read Skift's in-depth coverage of the world of travel loyalty. Discover the latest news about airline loyalty programs, hotel loyalty programs, points strategies, and other programs that vie for repeat consumer business.

Hotels

Starwood invests in its most profitable Starwood Preferred Guests

Starwood will wisely continue to pour money into Starwood Preferred Guests and its most loyal members because they are driving profits. Too bad online travel agencies don't actually operate hotels -- they'd then have better luck at discovering the loyalty gene.
Airlines

22.6 billion reasons why airlines can't wean themselves off fees

The U.S. is the most aggressive region in the world when it comes to ancillary revenue, with seven of the top 10 airlines in ancillary revenue totals. However, Asia-Pacific, with carriers such as AirAsia, Tiger Airways and Jetstar, is certainly no slouch.