Articles tagged “london”

London is quick to paint a bright future for its tourism industry in the face of Brexit, but it also needs to accept that visitors won't be happy with their experiences if the city loses its EU tourism workforce and that causes problems ranging from longer wait times to lagging infrastructure investment.

So far it seems that London's tech scene hasn't suffered any negative impact from last June's Brexit vote. The bigger test will come when the results of the negotiations are known. Only then will entrepreneurs and investors find out where they stand.

More convention bureaus like Atout France should adopt an influencer campaign strategy to drive a higher level of digital engagement around both industry and non-industry events.

Making a city smarter requires new ideas, and these fresh concepts need testing. The public sector shouldn't be afraid of trying new things and failing as long as the trials are targeted and don't cost too much money.

London's political associations with Europe may be changing but its cultural appeal remains strong to many travelers. It's using its nighttime economy to help drive economic growth in the post-Brexit era as it builds out more infrastructure to accommodate the city's nightlife.

The timing of this announcement – in the same week that the UK formally starts the Brexit process – shows that the Mayor of London is keen to show the city is still very much willing to work with Europe.

Tourism associations are already up in arms about the plans but there is no guarantee that the UK government will hand over the power to implement a tax. Other popular cities operate similar levies and a small fee isn't going to put anyone off traveling to London.

London Tech Week shows the impact that convention bureaus can have on developing live events that shift a city's destination brand image.

Demand for conference space in London is always high, but price considerations usually tend to dampen some of that excitement. With a 15 percent drop against the U.S. dollar though, suddenly post-Brexit London seems like a bargain, relatively speaking.

Is research the new content marketing for convention bureaus? We hope so because it's a good way for cities to differentiate themselves, and it provides new inspiration for event programming and education.