Articles tagged “localization”

Amid fierce competition, loyalty programs have transitioned from a mere perk to a pivotal component of a brand's strategy to foster customer allegiance and encourage repeat business. Customization is key to successfully introducing travel solutions and sustaining loyalty over time.

As hotels have increasingly realized travelers are seeking destination-specific experiences, major brands in the industry will continue to play up the local angle to their offerings, which could be an enormous boon for their bottom lines.

Historical preservation in hotel design isn't new, but it remains relatively rare for hotels to honor the rich histories of their Black neighborhoods. The industry need more leaders like Larry Crosby, general manager of The Foundry Hotel, part of Hilton's Curio Collection.

Billionaire Petter Stordalen's new hotel in Oslo, Sommerro, and his soon-to-open sister property, Villa Inkognito, are noteworthy. They take the experiential travel trend in new directions.

The online travel market in Southeast Asia is a promising market, a rapidly growing region with a digitally engaged and highly aspirational middle class that is currently underserved. The industry dynamics are ever-evolving with OTAs endeavoring to do things differently in order to maintain and grow their slice of the market.

Traveloka knows how to go local in Indonesia and some other countries in the region, and that's one element of its traction in these markets. But can local ever be too local when online travel agencies mull international expansion?

The Southeast Asian online travel market is a crowded space. The industry players strive to strike a fine balance between creating the appropriate inventory mix, appealing prices and an easy-to-use interface with plenty of local offerings to distinguish themselves.

A “midscale” hotel brand may have once brought to mind conventional design, amenities, and food and beverage. But Mercure Hotels is making moves to show that midscale hotels can provide the unparalleled uniqueness of a local experience and become a portal to the destination.

Starwood recently changed its approach to the translation of websites for its 1,500 properties. Its move is a case study in how many hotel groups are getting savvier about using data to boost bottom line results.