Articles tagged “local”

The copy-heavy Belmond hotels print advertising campaign, its first, is an interesting experiment for the new brand. It is inspirational and experiential, but will it resonate with today's on-the-go, smartphone-in-hand travelers? We'll see.

Raising awareness about local products is good for guests and the business community and it is something that more hotels, gateways to a destination, should integrate to align themselves with their customers' interests.

Waldorf Astoria's souped-up driving experiences combine everything from the celebrity and local to experiential trends in travel. The only thing missing is a Maserati Quattroporte and some Pellegrino.

This is the first version of Foursquare we can see ourselves using. The personalization features make it easier to discover places that are likely right for you.

Brands are jumping on the experiential travel trend, but their marketing messages are empty without on-the-ground research needed to deliver a truly authentic, one-of-a-kind experience.

Foursquare's making a big bet that users will check-in to the new experience, but it needed a big change to move forward.

A growing urban trend combining creative post-industrial neighborhoods, high-tech "Innovation Districts," and trendy tourism infrastructure is fully realized in London with the opening of Ace Hotel's first international property.

Just as we've seen the blending of business and leisure travel over the years, we are now entering a period where "travel" and local, from hotels digging into community culture and travel providers offering restaurant services and tours, will get mashed together in new ways.

Hilton needs to offer its loyal guests and hotel owners the same opportunities as those provided by other major brands and Curio is its solution to increased interest in local, cultured lodging options.

The "local" trend in the hospitality industry only goes so far and Marriott is worried about freshening up some of its older brands such as Marriott and Courtyard. CEO Sorenson concedes that not every property can be unique.