Articles tagged “local”

Yelp's adding tours and activities' bookings highlights the mainstreaming of the sector but the way Yelp is doing this is modest and not a game-changer. Yelp hasn't acquired a tours and activities provider and isn't putting a lot of resources into in-app bookings, both of which rival TripAdvisor has done.

With so few Americans taking full advantage of their vacation days, local travel hits the sweet spot between taking a break from reality and keeping costs low. NYC & Company is smart to target this easy-to-access "visitor" base.

The local and experiential trend in travel -- you know, the kind of trips that millennials are said to be in love with -- has gotten to the point that MasterCard and others are curating and offering these escapes for their customers. It is a natural fit as travelers knock off cities on their bucket lists, using their credit and debit cards.

The copy-heavy Belmond hotels print advertising campaign, its first, is an interesting experiment for the new brand. It is inspirational and experiential, but will it resonate with today's on-the-go, smartphone-in-hand travelers? We'll see.

Raising awareness about local products is good for guests and the business community and it is something that more hotels, gateways to a destination, should integrate to align themselves with their customers' interests.

Waldorf Astoria's souped-up driving experiences combine everything from the celebrity and local to experiential trends in travel. The only thing missing is a Maserati Quattroporte and some Pellegrino.

This is the first version of Foursquare we can see ourselves using. The personalization features make it easier to discover places that are likely right for you.

Brands are jumping on the experiential travel trend, but their marketing messages are empty without on-the-ground research needed to deliver a truly authentic, one-of-a-kind experience.

Foursquare's making a big bet that users will check-in to the new experience, but it needed a big change to move forward.