Articles tagged “livery”

The new American Airlines logo will be hated by everybody for its sleekness, and the new typography for its blandness. But that's how it goes with any big design change, especially an iconic high profile one as AA.

American’s merger may be more pressing news that its redesign, but change the iconic look too much and the airline risks becoming all but recognizable from the company it’s been for the past 80+ years.