Articles tagged “legoland”

Research firms and the tourism industry are bullish on the potential of India for both domestic and international travel. Credit Ratings agency CRISIL has projected that a record 30 million Indians will travel overseas this year.

Merlin's determination to focus on the long-term potential of the company is probably one of the reasons it is keen to escape the glare of the public markets.

Adding more beds to your theme parks makes sense as it brings in extra cash, but Merlin needs to make sure it gives guests extra reasons to stick around for more than a day.

SeaWorld is still struggling and Merlin is probably hoping it can bag a bargain. Watch this space.

The big lesson here is that digital first is the future.