Articles tagged “le meridien”

Oyo's foray into the lucrative premium hotel segment, which is largely dominated by legacy players, is not without its challenges.

Hyatt has been very aggressive in its growth strategy this year, and the company shows no signs of slowing down — with CEO Mark Hoplamazian citing Europe as a major area for further expansion.

Don't know if you've noticed it, but we definitely see a trend: Merger or not, Starwood isn't letting up on its brand development investments anytime soon. It'll be interesting to see how much it can differentiate a legacy brand like Le Meridien when positioned against Marriott's Renaissance Hotels or AC Hotels brands.

Le Méridien is often overshadowed by its Starwood peers, but it's clear there's a renewed focus on the brand this year.

We're suckers for great illustrations, especially when their play for nostalgia has been updated for this generation of traveler.

Le Meridien Hotels is delivering on its brand promise as a gathering place for the Creative Class by partnering with a fine art photographer to drive exposure via social media to culturally intriguing destinations.

The promise of a one-of-a-kind eclair probably isn't enough to convince a traveler to stay at Le Meridien, but it does provide an accessible entry point to discuss and relay the values of the hotel brand.