Articles tagged “Koddi”

The Surprising Rise of Hotel Spending on Metasearch Advertising

The Surprising Rise of Hotel Spending on Metasearch Advertising

Sean O'Neill, Skift

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That's a boon for vendors providing connectivity and automation services. But it's also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

1 month ago

Skiftx Original
Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

SkiftX

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

1 month ago

Sponsored
Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Koddi + Skift

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.

9 months ago

Sponsored
How Travel Marketers Can Make the Most of Global Cultural Events

How Travel Marketers Can Make the Most of Global Cultural Events

Koddi + Skift

Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.

10 months ago

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo

Sean O'Neill, Skift

This relatively small deal tells a larger story about the structural reasons why hotels have been behind the curve in digital marketing relative to retail and other sectors.

2 years ago