Articles tagged “Koddi”

Online Travel

Ad Firms Migrate From Hotels to Alternative Lodging Along With Consumers During Pandemic

Alternative accommodations aren't very alternative anymore. It's time for the sector to get the ad tech tools it deserves.

Ad Firms Migrate From Hotels to Alternative Lodging Along With Consumers During Pandemic

Online Travel

The Surprising Rise of Hotel Spending on Metasearch Advertising

Many hotel groups are directing more of their ad budgets toward price-comparison search sites. That's a boon for vendors providing connectivity and automation services. But it's also a welcome, if still modest, injection for metasearch players like Trivago that have recently been struggling.

The Surprising Rise of Hotel Spending on Metasearch Advertising

Online Travel

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization

The discipline of digital advertising has been fundamentally transformed by technology and automation. Travel marketers have more power over their campaigns than ever before, but also face growing complexity. In this conversation with executives from Koddi at the 2019 Skift Tech Forum, we hear how marketers can navigate this increasingly complex digital advertising landscape.

Skift Tech Forum Video: Real-Time Travel Advertising in the Age of Optimization
Free Read

Online Travel

Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019

Travel brands love a good trend projection, but is chasing trends the best business strategy? According to Koddi president and co-founder Nicholas Ward, the devil is in the data.

Executive Q&A: Why Travel Brands Need to Look Beyond the Big Trends For Planning in 2019
Free Read

Online Travel

How Travel Marketers Can Make the Most of Global Cultural Events

Global events can cause huge spikes in hotel bookings. To make the most of the next World Cup or Coachella, travel advertisers must cultivate their attention to detail and learn to plan for predictable trends.

How Travel Marketers Can Make the Most of Global Cultural Events

Online Travel

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo

This relatively small deal tells a larger story about the structural reasons why hotels have been behind the curve in digital marketing relative to retail and other sectors.

Bidding Platform Koddi Buys a Hotel Ad Tech Division From Criteo