Articles tagged “junkets”

Media and PR

Tanzania cozies up to Egyptian media outlets to access its global tourism market

The junket has a two-fold purpose of attracting both Egyptian travelers and the tourists that use Egypt as the gateway into African tourism.

Tanzania cozies up to Egyptian media outlets to access its global tourism market

Media and PR

Junketism and the art of “using” travel bloggers

For now the audience for individual travel bloggers is minuscule, so consumer effects are still unknown despite the claims, but over time the travel industry will have to answer questions about "buying" influence.

Media and PR

VirtualTourist will give press passes to unpaid contributors if they write about Contiki

VirtualTourist demonstrates that both it and the contributors it values the most still don't understand the difference between the legitimate press and those who write press releases.

VirtualTourist will give press passes to unpaid contributors if they write about Contiki

Media and PR

Now it’s bloggers’ turn for junkets: Cape Town Tourism looks to new media for coverage

Blogging has real benefits for destination marketing, but the iAmbassador program (and others like it) create a false sense of value based upon a wave of chatter without any corresponding mainstream interest.

Tourism

Pairing the Queen Victoria with the Oriental Express for an 1930’s-era Far East adventure

This junket-generated story is nonetheless exciting with its promise of a long, lazy vacation with old-school luxe -- at new-school prices, of course.