Articles tagged “jumeirah”

Luxury hospitality is no longer defined by marble bathrooms and turndown service. To compete and appeal to today's luxury guest, hotels have to be a lot smarter and more thoughtful than ever before.

Perhaps being bigger isn't always better, at least when it comes to luxury hotels. When you're bigger, the challenges can be, too.

Brand proliferation continues, but we wonder: Will there be a point where there are simply just too many hotel brands out there? Or have we already reached it?

Although consumer access to virtual reality equipment is still fairly limited, these hospitality brands are leveraging the technology in novel ways, all in the hopes of telling new stories to their guests.

While there is a still a time and place for "white glove" service, even today's highest spending guests are looking for a more curated, personalized version that uses technology to inform better stays.

Jumeirah appears to be intent to just keep building bigger hotels. But its ambitions are so focused on the flashy that it's difficult to see a road to long-term success.