Articles tagged “jordan”

Embracing influencers and virtual reality, Jordan tourism is working to evolve as destination marketing tactics change.

Raising awareness with awe-inspring footage may not be enough to bring in travelers when fear is an issue, but it can help redefine armchair tourism.

Jordan has focused promotional efforts on western journalists and travel bloggers, yet the nation has only seen numbers from those regions decline. Meanwhile, Saudi Arabian travelers and other visitors from the region are picking up the slack.

The government is looking to make a greater profit off its growing hotel industry, but hoteliers don’t want greediness to stifle the attractiveness of the market before it has time to mature.

Jordan’s history and culture is woven into the smallest design elements of the new terminal and will serve as an example to other airports looking for ways to exude local culture to travelers passing through.

RJ’s success story of increased passenger traffic and decreased operation spend shows there’s still room for small players in a region populated with global dominators including Emirates and Qatar.

The Ritz exec's comments speak to both the enthusiasm some brands rightly have for the region as well as the concern they have prior to making any formal financial promises.

Jordan's the only country in that region that's safe enough these day. It has been making a concerted push since Arab Spring, especially in digital arena, to make people aware of that fact.