Jet2’s viral TikTok moment highlights the unpredictable power of nostalgia and remix culture, where even the most mundane creative assets can supercharge brand awareness.
With most Brits enjoying both Friday and Monday off, the Easter long weekend is a critical sales period for the UK travel industry and an early test of operational readiness.
Few outside of Britain will recognize its name. It doesn’t hold earnings calls. It doesn’t have a famous founder or CEO. It publishes financial results just semi-annually, not quarterly. But Jet2 is hardly inconsequential.
The ferocity of the storm meant planes had to travel much further than usual to find a safe diversion airport to land, with some domestic flights being rerouted internationally.
Many people will be watching the next chapter in Manny Fontenla-Novoa's career closely. Can he restore his reputation with this new pan-European travel agency?
A crisis brings out either the best or worst in people. Technology is no different, and so-called New Distribution Capability could have a new lease of life.
On the Beach's purchase of Classic Collection Holidays now looks like a strategic masterstroke in light of the collapse of Thomas Cook. Brick-and-mortar travel agents in the United Kingdom lost a holiday supplier, and the company has a ready-made alternative on offer.
Thomas Cook might have been a victim of circumstance but it probably hasn't helped itself. It is caught between the asset-heavy approach of TUI and smaller, more nimble online rivals. It needs to get its house in order to ensure it doesn't keep repeating the same mistakes.
Jet2 has big ambitions for its leisure travel division and Brexit, plus other factors, have the potential to derail things. It makes planning for the future very difficult.