The Japan Airlines deal is a big development for Gogo as it involves satellite -- and not air to ground -- service, and marks its expansion beyond the U.S. and into Asia.
Finnair is the wildcard here. While not as big as BA, it's moves to become the preferred European carrier to Asia -- especially growing business centers in China -- may end up being the key to its long-term success.
JAL’s new look is more conservative than the edgy Banana Republic uniforms that Virgin America unveiled this summer, but helps build brand identity amidst growing competition in the Asian aviation market.