Investor Stephen Chan has co-created numerous stand-alone boutique hotels, including a high-end hostel. But crafting a new playbook for each property is time-consuming. Can his team master the art of master-branding?
Finca Cortesín has become an award-winning property in Málaga, Spain. But its operator will need a fresh playbook to draw guests to its new 17th-century palace in the mountains of Mallorca.
Arlo Hotels, a U.S.-based independent brand, first bet on micro hotels, which pack in more guests per property. But now it favors larger rooms. It's betting that creating "experiences" and charging extra may prove more reliably profitable.
The up-and-coming boutique hotel brand Wayfinder is expanding its portfolio with a new Waikiki location. They’ll face steeper competition in Hawaii compared to its first property in Newport, Rhode Island, not to mention it will be the brand’s biggest hotel yet.
The first three hotels in Maisons Pariente’s portfolio focused on understated luxury in resort destinations. But, can the family owned company succeed in Europe's capital of luxury hotels?
We like how this new hotel brand is testing rare concepts. It suggests a rate but lets guests haggle if they feel underwhelmed. It ties guest stays to specific, if minor, environmental and community fixes. And it opposes the trendy asset-light model.
Manhattan's former meatpacking district is becoming more about fine art and luxury goods than wild nightlife. So the local Gansevoort Hotel is adjusting with a $30 million revamp. Will it work?
True, Doyle Collection, a family-run luxury hotel group, is a small player. But the strategy of its new CEO Gordon Drake, who previously sold Six Senses to IHG and Fairmont Raffles to Accor, underscores what indie brands are thinking now.