Articles tagged “imex”

Chatbots offer the first glimpse into a future where meeting and event planners can deliver mass personalization at scale using artificial intelligence.

The increased acceptance and use of chatbots and AI is changing the way event and meeting professionals connect with attendees and making events more efficient for the planners and the attendees.

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

The newest event tech is getting better at connecting attendees, establishing the business case for events, and sourcing more creative venues. But CMOs still don't have any really good platforms to track the entire attendee journey to help them develop solid one-to-one marketing messaging.

There's still a lot to be done to educate more meeting planners about the value proposition of the sharing economy in the meetings industry.

The IMEXPitch contest does a great job showcasing new event tech in an easy-to-digest experience, but it needs a bigger stage.