Articles tagged “ihg”

We're calling 2017 as the year when loyalty becomes an even bigger focus for hotels, if it isn't already. Why? Because there's no better time than now to try to capture a consumer's loyalty, or to engage with them, even if the landscape is becoming a lot more competitive, and consumers, overall, aren't quite as "loyal" as they used to be.

Even though every day with the new Trump administration seems unpredictable, early signs have convinced many in the hotel industry that this might just be the year that corporate travel rebounds from its 2016 slump. However, given the new executive order banning travel from seven Muslim-majority countries, some executives throughout the travel industry may be rethinking their outlook on corporate travel.

You'd think having a hotelier in the White House would be a good thing for the hotel industry, but Trump's protectionist and xenophobic immigration and visa policies have the potential do much more harm than good, not only for his own hotel business but that of his peers, too.

What will 2017 bring to the hospitality industry? Read on for a few predictions.

It's not enough for a company to have it's heart set on building the latest “disruptive” form of technology — they must first create an organization-wide culture of innovation.

This survey, which had Wyndham as its winner, only looked at the value you get when you redeem your points for free nights, and it didn't necessarily take into account other loyalty program perks or benefits that can transform a guest into a loyal customer.

Facebook wants to become a stronger player for driving trip inspiration and travel bookings, particularly direct bookings.

Hotels are finally beginning to implement messaging strategies that make it easier for their guests to get in touch with them via SMS, WhatsApp, Facebook Messenger, WeChat, and the like. But how are they doing that, and what's next in messaging?

The idea that being bigger is better in the hospitality industry is one that isn’t going away anytime soon. IHG, whether it might be the target of an acquisition or an acquirer, is in a solid position for both scenarios. And the company could probably use a bit of a jolt in terms of innovation and global growth.

The big talking game we saw during the first quarter may have softened a bit in the second, but it's clear hotel CEOs are committed over the long term to pursuing and winning the direct bookings war.