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Articles tagged “ibm”

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Online Travel

From Novelty to Game Changer: AI and the Future of Work in the Travel Industry

Smart technology is playing an increasingly important role in our lives. At home, we playfully bark orders and pose hypothetical questions to virtual assistants such as Siri and see them getting smarter over time. The reality is that interconnected, cognitive technology is on the brink from moving from novelty to essential on the home front. For business, it’s a game changer.

From Novelty to Game Changer: AI and the Future of Work in the Travel Industry
Free Read

Online Travel

Video: What The Rise of Cognitive Tech Means for Travelers

We’re at the dawn of the cognitive era, where the implementation of machine-learning tech is making everything from the traveler experience to back-end logistics smarter and more streamlined.

Video: What The Rise of Cognitive Tech Means for Travelers

Online Travel

IBM Watson-Powered Augmented Intelligence Seeks an Edge in Travel Marketing

Five years ago, no one thought about IBM as being a big seller of digital marketing tools to travel companies. That's changed. Big Blue has landed some big deals. Yet the easy wins may be behind it.

IBM Watson-Powered Augmented Intelligence Seeks an Edge in Travel Marketing

Online Travel

Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds

Many travel brands have email marketing strategies that travelers aren't connecting with and aren't working for the companies.

Travel Brands Lag Behind Other Consumer Brands at Email Marketing, Study Finds

Airlines

Airlines Can Profit from Being Smart, But Being Smarter Can Help Them Own the Journey

Whether it’s airlines which capitalise on artificial intelligence capabilities, or another sector of the travel industry, smart queries and solutions-oriented replies are the next logical step for the future of everything.

Airlines Can Profit from Being Smart, But Being Smarter Can Help Them Own the Journey