Articles tagged “hotel marketing”

Hilton Wants to Change the Conversation About Direct Booking With New Ad Campaign

Hilton Wants to Change the Conversation About Direct Booking With New Ad Campaign

Deanna Ting, Skift

Hotel industry to consumers: You should still stop clicking around, (obviously!), but you should also expect a lot more from us when you (1) book direct with us, (2) join our loyalty programs, and (3) stay in our hotels.

4 months ago

The Palms New Ad Campaign Aims for High Art, But Does It Miss the Mark?

The Palms New Ad Campaign Aims for High Art, But Does It Miss the Mark?

Deanna Ting, Skift

There’s a fine line between what some might deem edgy and what some might find insensitive.

8 months ago

Hyatt Eliminates CMO Position in Strategy Aimed at Accelerating Its Growth

Hyatt Eliminates CMO Position in Strategy Aimed at Accelerating Its Growth

Deanna Ting, Skift

Just a hunch, but does this mean more acquisitions are in the works over at Hyatt?

1 year ago

Hilton’s New CMO Inherits a Strong Legacy and Big Challenges in Hospitality Marketing

Hilton’s New CMO Inherits a Strong Legacy and Big Challenges in Hospitality Marketing

Deanna Ting, Skift

Kenny replaces long-time Hilton executive Geraldine Calpin. The new CMO will have to enhance Hilton's direct-booking marketing efforts. And with artificial intelligence and other disruptive technologies influencing every CMO's agenda, there is also an opportunity for Kenny to leverage them to really personalize the guest experience.

1 year ago

Most Hotel Apps Still Need a Radical Overhaul

Most Hotel Apps Still Need a Radical Overhaul

Deanna Ting, Skift

If mobile is increasingly becoming a more popular channel, not only for booking and search but also for in-destination travel experiences, this report is proof that hotels have a lot of work to do when it comes to their apps.

1 year ago

Israeli Hotel Tech Startup Fornova Secures $17 Million in New Funding

Israeli Hotel Tech Startup Fornova Secures $17 Million in New Funding

Sean O'Neill, Skift

Fornova is one of many startups aiming to cash in on hotels' eagerness to prioritize direct bookings. Given the massive potential market and demand, one of these companies has a shot at breaking out in a spectacular fashion.

2 years ago

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Interview: Facebook’s Head of Travel on Hotels Going Mobile

Deanna Ting, Skift

Facebook would certainly love nothing more than for hotels to use its platforms exclusively for their mobile needs. But what Christine Warner has to share about how hotels should be thinking about mobile, and social media platforms, is advice any hotel can use.

2 years ago

Hyatt Gets Political in Advertising Campaign for New Loyalty Program

Hyatt Gets Political in Advertising Campaign for New Loyalty Program

Deanna Ting, Skift

Given the current geopolitical climate and the ever-tightening, more restrictive stance the U.S. is taking on immigration and travel these days, Hyatt's new ad could not be more timely.

2 years ago

What Hotel CMOs Need to Know About Google, Metasearch and Reddit

What Hotel CMOs Need to Know About Google, Metasearch and Reddit

Deanna Ting, Skift

This study sample is very small, so it's worth noting that these findings should be taken with a grain of salt. However, it does show that, despite hotels' best efforts to push loyalty and direct bookings, hotel marketers can't assume an "if you build it they will come" mentality toward their own websites.

2 years ago

Marriott’s New Global Ad Campaign Puts Its Loyalty Members First

Marriott’s New Global Ad Campaign Puts Its Loyalty Members First

Deanna Ting, Skift

Given its never-ending, still-pending acquisition of Starwood, this ad campaign — aimed at promoting Marriott's loyalty program — makes total sense. Marriott doesn't just want consumers to stop clicking around. It wants them to be loyal Marriott customers in every sense of the word. It also wants to assure any critics or SPG loyalists that the Marriott Rewards program already is one of the best ones around.

2 years ago

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’

Alexandra E. Petri, Skift

Sheraton is making big changes to what was referred to as a "tired brand" by its interim CEO earlier this year and has since announced a five-year plan to reinvigorate the brand. Though the brand needs reinvention, is a $100 million marketing campaign striking the right balance between the messaging and taking action?

3 years ago

The Hotel-Guest Dynamic is Changing

The Hotel-Guest Dynamic is Changing

Skift + Revinate

In the highly competitive hospitality space, hotels are increasingly looking to improve the guest experience pre-, during- and post-stay with data-driven communication solutions aimed at creating and sustaining meaningful relationships with customers. Download this report for FREE!

3 years ago