Articles tagged “hotel marketing”

News Blog

IDEAS: Graduate Hotels Launches “Generation G” Campaign

Nashville based Graduate Hotels has unveiled its latest brand campaign, “Generation G,” which aims to ‘celebrate the common threads of the lifelong student experience: curiosity, adventure, and enthusiasm for life.’  Credit: Graduate Hotels Designed to shine a spotlight on 'Generation G' members, the campaign introduces us to a number of individuals through vignettes that offer…

Adam Stacey | 4 weeks ago

Hotels

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

The Shangri-La concept has always had a fantasy streak. But a new marketing video cleverly connects real-world experiences at its luxury hotels with a conjured haven of imaginary delights.

Carley Thornell | 3 months ago

Luxury Hotel Brand Shangri-La Evokes Eco-Fantasia in New Video

News Blog

IDEAS: The Dorchester Recreates 1953 Decorations Ahead of King’s Coronation

As preparations continue for the coronation of HM The King Charles III on May 6, The Dorchester London has transformed its famous façade with a modern reinterpretation of the decorations used for the coronation of his mother, Queen Elizabeth II in 1953. The original decorations, which were designed by British stage set designer Oliver Messe,…

Adam Stacey | 5 months ago

Hotels

Marriott’s New Ad Campaign Touts Its Loyalty Program in a Murky Direct Booking Future

Marriott's new ad campaign for its loyalty program doesn't explicitly mention online travel agencies. But the ad's gist is that you can find a hotel for any taste and budget on its app. Why book anywhere else?

Sean O'Neill | 5 months ago

Marriott’s New Ad Campaign Touts Its Loyalty Program in a Murky Direct Booking Future

Hotels

Accor to Go Global With Subscription Cards to Boost Hotel Loyalty

The travel sector has been grappling with the subscription model for a few years. But Accor is the first major hotel group to roll out global paid subscription cards, giving guests access to discounts and perks at hotels worldwide.

Sean O'Neill | 6 months ago

Accor to Go Global With Subscription Cards to Boost Hotel Loyalty

Hotels

Peninsula Hotels Treads a Delicate Balance Marketing in Hyper-Critical Mediascape

The Peninsula Hotels moved in the right direction to feature its talent as protagonists in its newest marketing campaign. Yet did the brand move too far by not including imagery of the properties themselves?

Carley Thornell | 8 months ago

Peninsula Hotels Treads a Delicate Balance Marketing in Hyper-Critical Mediascape

Media and PR

Hyatt House Rebrands to Compete Against Short-Term Rental Platforms

Hyatt is wise to rebrand its Hyatt House brand, with travel trends reflecting a growing demand for extended stay properties that feel like a house with the amenities of a hotel.

Samantha Shankman, Skift | 9 months ago

Hyatt House Rebrands to Compete Against Short-Term Rental Platforms
Free Read

Hotels

Skift Global Forum East Video: Expanding the Reach of Today’s Independent Hotel Brands

In this video from Skift Global Forum East 2022, we hear from Chris Hartley, CEO of Global Hotel Alliance, on how independent properties can lower costs, unlock bigger revenue opportunities, and compete in an environment where big brands and online travel agencies rule the world.

Global Hotel Alliance + Skift | 9 months ago

Skift Global Forum East Video: Expanding the Reach of Today’s Independent Hotel Brands

Hotels

Hotel Green Efforts Are Hitting Right Message for Social Media Users

Can you go wrong with imagery of animals or nature and heartwarming messages? Not if you're a hotel sharing your sustainability efforts via social media. That's what The Datai Langkawi, Fairmont, and Banyan Tree have found.

Carley Thornell, Skift | 11 months ago

Hotel Green Efforts Are Hitting Right Message for Social Media Users

Hotels

Hotels Crank Up TikTok Marketing in Pursuit of Authenticity-Seeking Guests

Well-done short-form videos create a feeling of authenticity. No wonder savvy independent hotel brands are using the social media app TikTok to offer casual, energizing peeks at their properties.

Carley Thornell, Skift | 12 months ago

Hotels Crank Up TikTok Marketing in Pursuit of Authenticity-Seeking Guests