Travel Loyalty News

Travel loyalty programs have lost their spark. Banks and credit cards are seizing the opportunity and launching their own platforms.

On today’s podcast, we break down the hotel loyalty race, share Alexa’s new travel skills, and explain Southwest’s new booking partnerships.

Based on their six-year growth rates, Hilton Honors is expected to surpass Marriott Bonvoy's membership count in mid-to-late 2026. Other loyalty programs with standout growth rates include Hyatt and IHG.

Once the preserve of the most frequent of flyers, many airport lounges have gone mainstream. BA is working to bring back a sense of elegance with Seattle the latest in a series of new-look spaces.

As airlines race to expand premium offerings, this move is a key part of JetBlue’s strategy to enhance loyalty and drive profitability.

After a turbulent few weeks, British Airways is attempting to regain control of the narrative. Improved customer messaging and additional status sweeteners should go some way to help.

Air India's loyalty overhaul, now extending to Air India Express, signals its ambition to build a seamless dual-airline ecosystem. The airline is also focusing on long-haul dominance but the real challenge lies in competing with dominant foreign hubs. Can it truly shift the balance?

Hilton’s slow-and-steady approach has worked, but with travel demand booming across Asia-Pacific, especially in India and China, it might be time to speed things up.

Last week, British Airways unleashed fury in some quarters with poorly received changes to its loyalty program. Here are five key learnings for other airlines considering a similar course.

Loyalty programs used to feel cookie-cutter — you had points, but your options were limited to a standard king-size suite or a business-class seat. Today, points let you dream bigger (and more luxe), whether it’s a secluded wellness retreat, a private cultural tour, or a completely custom vacation rental.