Articles tagged “hotel distribution”

Hotels are no longer just “merchants of sleep.” With the help of smarter merchandising strategies, hoteliers can tap into the insights and retailing know-how to sell guests not just a bed, but an entire hotel experience delivered to serve each traveler’s unique needs.

A new whitepaper examining distribution trends in Europe’s online hotel sector suggests that flexibility is a critical success factor for the region’s hospitality operators. Hotel executives must constantly review and optimize their channel mix if they hope to succeed and thrive in this highly competitive environment.

Hotel chains and airlines have formed alliances, why not bedbanks? The first bedbank alliance by four Asian players may be the first of its kind, but what’s more important is whether it can work. After all, if it looks so logical and easy, why didn’t anyone do it sooner?

Today’s hotel distribution landscape is a complex one –– but artificial intelligence is expected to help solve the issues plaguing the current system. While the technology is still maturing, it’s not as far off as some might think.

The hotel industry is slowly making headway updating its "tech stack" software. While this type of technology has long been focused on helping properties boost revenue, today’s solutions offer a range of cross-functional applications and benefits that can “connect the dots” between a wide variety of business goals.

Anyone willing to bet that you may find your favorite "mass-produced" hotel chains on Airbnb in the not-too-distant future?