Articles tagged “hotel direct”

Online Travel

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Lufthansa's test partnership may or may not work out. But what's certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like.

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Online Travel

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Serent Capital was an investing chaperone to Revinate's acquisition of Navis. Its thesis is that the technological stars have finally aligned to produce many of the business intelligence breakthroughs that hotel companies have long sought.

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Online Travel

Tripadvisor’s New Subscription Service Edges the Company Toward Online Travel Agency Status

Years ago, before it acquired Viator, Tripadvisor was purely an advertising/media company. Today, with its big bet on the Tripadvisor Plus subscription program, the company is becoming much more of a hybrid advertising/booking site. That is certainly one of the calculations that the hotel industry is considering.

Tripadvisor’s New Subscription Service Edges the Company Toward Online Travel Agency Status

Online Travel

How Artificial Intelligence Could Reshape How Travelers Book Hotels

Imagine there's no distribution. It's easy if you try. Imagine there's no commission. All bookings, peer-to-peer. You may say Fetch.Ai is a dreamer. But it's not the only one. This startup hopes someday you'll join it, and hotels will sell as one.

How Artificial Intelligence Could Reshape How Travelers Book Hotels

Online Travel

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Hotels

Hilton Wants to Change the Conversation About Direct Booking With New Ad Campaign

Hotel industry to consumers: You should still stop clicking around, (obviously!), but you should also expect a lot more from us when you (1) book direct with us, (2) join our loyalty programs, and (3) stay in our hotels.

Hilton Wants to Change the Conversation About Direct Booking With New Ad Campaign

Online Travel

Expedia’s Hotel Boss on Becoming a Global Platform

We still think there's a pretty good chance that we'll see Expedia-branded hotels in the near future if not sooner.

Expedia’s Hotel Boss on Becoming a Global Platform

Hotels

How Do Hotels and Online Travel Agencies Really Define a Direct Booking?

There ain't no such thing as a free booking.

How Do Hotels and Online Travel Agencies Really Define a Direct Booking?