Hilton’s muted growth in revenue per available room last year primarily reflected an economic strain on mid-market travelers. Yet CEO Chris Nassetta is optimistic about what he's seeing in the overall bookings data for 2026.
Big hotel groups have a middle class problem. It's gotten harder to keep the promise of standardized, family-friendly quality hotels at reasonable rates.
Hilton's 27th brand, Undergraduate by Hilton, will complement its recently acquired Graduate Hotels with lower pricing for smaller markets. But it's not the student housing brand Hilton has been rumored to be developing.
Ian Schrager created culturally resonant boutique hotels for decades. He's back to prove he can scale the Public Hotels brand despite changing market dynamics.
Saudi Arabia’s tourism ambitions won’t be won by trophy hotels. Marriott’s midscale-heavy deal shows a belief that filling rooms, not adding gold bling, will determine whether the kingdom's tourism development goals succeed.
Aman appears to be working on a third ultra-luxury hotel brand, Atma. The first U.S. hotel may have 185 suites, an unusually high room count for the group. Here's what Skift found by sleuthing.
Wellness has shifted from a desirable add-on to an essential value driver for the hospitality sector. Peloton’s new report reveals how high-impact wellness design, programming, and technology are now shaping guest decision-making and outlines what hospitality executives must do to stay ahead.