Articles tagged “hotel CRM”

Even consumers who embrace technology may worry that companies are exploiting them through so-called personalization. Hoteliers need to balance digital ingenuity with a human touch.

Enhanced guest profiles and progressive models for the guest lifecycle are key to the new advantages data analytics bring to hotel marketing and operations. Coupled with automation and effective metrics, the potential for the industry is nothing less than dynamic, insight-rich outreach that generates not only conversions, but valuable new leads as well. Download this report for free!