Articles tagged “hotel CRM”

Accor is focused on setting itself apart by offering more than just a place to stay. Jean-Jacques Morin, a top Accor executive, discussed that and more at the Skift Future of Lodging Forum.

Understanding the customer is becoming increasingly important to hoteliers, and CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

Understanding the customer is becoming increasingly important to hoteliers, and so-called CRM systems can help capture guest data and automate interactions to improve guest conversion and retention. For now, however, CRM remains a tool mainly used by larger hotels.

Serent Capital was an investing chaperone to Revinate's acquisition of Navis. Its thesis is that the technological stars have finally aligned to produce many of the business intelligence breakthroughs that hotel companies have long sought.

Accel-KKR, a private equity firm based in Silicon Valley, supported Cendyn's merger with arch-rival NextGuest. Investors are betting that hotels will spend more heavily on data-based tools to gain an edge once the sector's recession ends.

Attaining direct bookings can be a tough fight, especially for independent hotels that tend to operate on tighter marketing budgets than their corporate counterparts. But if the independents get the tactics right, there’s a lot of room for growth.

Posadas recently made major investments in its digital marketing and technology platforms to provide a more personalized experience for its customers and a more seamless process for its staff.

Your move, Oracle.

Even consumers who embrace technology may worry that companies are exploiting them through so-called personalization. Hoteliers need to balance digital ingenuity with a human touch.

Enhanced guest profiles and progressive models for the guest lifecycle are key to the new advantages data analytics bring to hotel marketing and operations. Coupled with automation and effective metrics, the potential for the industry is nothing less than dynamic, insight-rich outreach that generates not only conversions, but valuable new leads as well. Download this report for free!