Articles tagged “hoshino”

Yoshiharu Hoshino, the CEO of Hoshino Resorts, is one of the world's most remarkable hotel executives. He's built a group of brands now intimately associated with Japan's tourism development and distinctive approach to hospitality.

Yoshiharu Hoshino, the CEO of Hoshino Resorts, doesn't follow the crowd. He's taking steps to combat overtourism and brand bloat in Japan while testing travel subscriptions. And he wants to bring Japanese inns to America.

The Hoshino Resorts brand melds Japanese tradition with modern design and incredible service. Its ambitions outside of Japan, if successful, may some day serve as powerful cultural diplomacy for the country.