Hoshino Resorts Wants to Take Japanese Hospitality Overseas
Skift Take
Yoshiharu Hoshino, the CEO of Hoshino Resorts, doesn't follow the crowd. He's taking steps to combat overtourism and brand bloat in Japan while testing travel subscriptions. And he wants to bring Japanese inns to America.
Early Check-In
Editor’s Note: Skift Senior Hospitality Editor Sean O’Neill brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.Yoshiharu Hoshino, the CEO of Hoshino Resorts was named the "master entrepreneur of the year" in Japan by the consultancy EY.
The accolade has a certain logic. Hoshino is a fourth-generation leader of a family-owned, 109-year-old company. He is becoming a voice representing Japanese hospitality to the world. Hoshino's company — the Japan-based operator of inns, hotels, and resorts — has been an innovator, pioneering the separation of management from ownership in Japan. In the past year, it went from running 56 to 64 properties.The company strives to take a purpose-driven approach to running hotels while also reflecting Japanese culture. Key pillars of the philosophy include:
The fair distribution of profits with staff and regional tourism workers. Environmentally responsible business practices, measured as business goals. Combating overtourism. "If you look at the number of prefectures receiving inbound international tourists, the top five,
