Articles tagged “homeaway”

Now-former Priceline Group CEO Darren Huston's decision to emphasize organic growth, his insistence that all properties sold on Booking.com be online bookable and instantly confirmable, and his strategy to keep Booking.com solely focused on the hotel business all set his tenure apart from those of his peers at Expedia. If you can set aside his apparently reckless behavior for a moment, it's a shame Huston won't be around to see his strategy through or to pivot, as required.

One of the reasons HomeAway thought it would be in its interests to get acquired is that it faced substantial risks in transitioning to an online bookable platform and tacking on a fee that travelers have to pay. Now it has Expedia's marketing muscle and tech skills to support all the changes, and a tested product official to help lead the effort.

Expedia seems to be on a sensible course in 2016 as it seeks to make good on its 2015 buying binge. Acquisitions are the sexy part; now Expedia has to make the marriages work behind closed doors.

Priceline Group's attempt to build an effective home rental product is proving a challenge, but CEO Darren Huston maintains the company had no interest in acquiring HomeAway because of its business model and the high cost.

Whether official or unofficial, the recent studies of Airbnb activity are revealing more and more about the business happening on Airbnb.

Don't downplay the importance of intangibles and narratives in the online travel business. Expedia won 2015. Booking.com won't sit back in 2016. In this transitional year in online travel and lodging on so many levels, you can expect that Booking.com will be heard from.

Travel-booking CEOs say the darnedest things: the Priceline Group's Darren Huston basically said he didn't waste $4 billion on acquiring HomeAway, like he thinks Expedia did, and Expedia CEO Dara Khosrowshahi let the word out that his company had been shut out of TripAdvisor Instant Booking. One can only wonder what they are saying to one another when they huddle in private.

If the integration goes as Expedia and HomeAway envision then this merger can turn out to be transformational for both companies. If that becomes the reality, then the Expedia acquisition of Orbitz may end up being viewed in coming years as a mere footnote in Expedia's timeline when compared with the HomeAway buy.

It is very attractive for Booking.com to abstain from charging travelers a booking fee on vacation rentals. But the lack thereof means Booking.com's commissions may not be competitive and shareholders will likely demand that Booking.com maximize the revenue opportunity and impose the booking fee.

TripAdvisor's decision to expand travelers' fees for vacation rentals will please Wall Street and could put pressure on Booking.com, which adamantly eschews such fees, to do likewise.